Marsha Steed & Sheryl Imhoff are principals and co-founders of Customer Experience by Design, LLC.

As Customer Experience experts, we offer a fresh, practical, innovative approach to the customer experience puzzle. Our outside-in approach coupled with our unique CustomerEx 360 Tool offers clients a perspective that is qualitative, experiential, emotional and action-oriented.

We are pioneers in defining, diagnosing and developing customer experience innovation. We specialize in helping companies create customer experiences that are consistent, uniquely personal, and immediately valuable at every point of service.

Marsha Steed leads business development, client relations and strategic initiatives for Customer Experience by Design. She has more than two decade of experience in business development, strategic alliances, marketing and knowledge management. She holds a Bachelors degree in Retail Marketing from Miami University, Oxford, Ohio.

Sheryl Imhoff leads creative consulting and business operations for Customer Experience by Design. She has more than two decades of experience in management, strategic planning, communications and marketing. Her background includes teaching, training and behavior change. Sheryl holds a Masters degree in Education from the University of Cincinnati.