This is a novel idea to creat  promotors……………I was given a Brighton watch for my birthday about 7 years ago and have been wearing it every since.  Occationally  I have needed  a new battery and gone to both walmart(which can not provide) and a local jewelry store.  I was at the mall doing other shopping and went the SWATCH  Watch Kios and found that it would cost about $24.00 for a new battery.   Interestingly, I thought wow I had not been in the Brighton Store for quite some time and would stop in and see if they had batteries.   To my surprise-they actually had a battery return policy and for ONLY $2.00 they would send my watch out and replace the battery.  Appoximately in about two weeks I received a call from the store assoicate saying the watch was ready for pick up.    Of course when I returned to the store, I was intisted  to purchase another watch……What a BRIGHT IDEA!