This is a novel idea to creat promotors……………I was given a Brighton watch for my birthday about 7 years ago and have been wearing it every since. Occationally I have needed a new battery and gone to both walmart(which can not provide) and a local jewelry store. I was at the mall doing other shopping and went the SWATCH Watch Kios and found that it would cost about $24.00 for a new battery. Interestingly, I thought wow I had not been in the Brighton Store for quite some time and would stop in and see if they had batteries. To my surprise-they actually had a battery return policy and for ONLY $2.00 they would send my watch out and replace the battery. Appoximately in about two weeks I received a call from the store assoicate saying the watch was ready for pick up. Of course when I returned to the store, I was intisted to purchase another watch……What a BRIGHT IDEA!